Should I Upload Video to Facebook or Youtube
If you haven't figured out past at present, Facebook and Google (Google owns YouTube) are not best friends. So, when you create an amazing video, upload it to YouTube, and are ready to share it with the network you've painstakingly congenital on Facebook… exist prepared for a lackluster response. No, it's non because Facebook limits who sees your newsfeed now (although they do, kind of), it's because of the way YouTube videos are displayed on Facebook.
Update: It'southward non merely YouTube videos, it's pretty much any content hosted outside of Facebook and shared (tumblr, your website, other video platforms, news sites, etc).
YouTube videos on Facebook
Permit's take a look at an example of a video uploaded directly to Facebook and shared versus a YouTube video link shared.
Completely ignore the content of these two videos and look at them from an aesthetic point of view merely. 99 out of 100 human beings would absolutely click the large video thumbnail on the left way before the tiny thumbnail on the right. If you're scrolling through your newsfeed, you'd see the large thumbnail way before the smaller i. For the record, the Facebook thumbnail is about half dozen times larger than the thumbnail provided for YouTube. And let's non even become started on the fact that one-half the time Facebook doesn't even want to show a thumbnail for a YouTube video altogether.
(Thank you for the example Sean!)
So, manifestly Facebook wants to display content uploaded to their platform in a more than attractive way. But what's fifty-fifty worse, is this comparison:
You're looking at ii items in the Facebook Newsfeed. The item on the left is a visitor I don't currently "Similar" (nothing against 20Jeans), and is a "Sponsored" post that Facebook placed in my Newsfeed. On the right is a YouTube video my friend Sam shared. Honestly, Sam's post looks more similar an advertisement than the actual advertisement does! The thumbnail is about 2.5 larger in the advertizement and the white infinite around the thumbnail makes it stand out a scrap more in the Newsfeed. *Simply FYI, whether information technology's a personal contour or a business page, a shared YouTube video formats the same fashion in the Newsfeed.
What'southward interesting to me is that most other media platforms (magazine, radio, Goggle box, etc) typically make the content look better and give space for advertisers.
Kind of similar what Facebook does in the right column with standard Facebook ads. Even so, information technology's blatantly obvious that Facebook wants y'all to see their ads and doesn't want you to see YouTube videos. Another thing to note, where's the play button on the YouTube video? In the Newsfeed Facebook strips the play button from the thumbnail, but on your page they leave it. Odd.
How to brand your YouTube videos expect better on Facebook
What tin can y'all do about making your YouTube videos actually become viewed on Facebook? Well, besides pressing the dreaded "Boost" (or is it "Promote") push on all of your posts, you tin utilise interesting screenshots for you lot YouTube videos with a link in the status description. Here's an example:
The inherent pattern of Facebook is geared towards the sharing of photos. Just look at the screenshot above comparing the same exact content shared as a photograph with a link and only the YouTube video itself. Non merely is the photo about eight times bigger, y'all can show a lot more visual information which will hopefully attract people to picket.
What's the worst thing that happens by only posting the photo? Someone clicks on information technology and realizes it's not an bodily video. Hopefully if they've invested a click and are interested they click to the link you've included in the photo post description. Another bonus to sharing the photo is you lot get to pick what photograph you share! With just sharing the YouTube link, your merely thumbnail option is any comes with the video through YouTube. You tin make the photo whatever yous want and hope to attract more eyeballs and interaction.
*As some other point of comparison: In the hr the above photo was posted it "reached" 365 people. The YouTube video only "reached" 654 people in 24 hours. There could be a lot of factors that become into this (like timing of the mail service, clarification, etc), but that's enough for me to almost always desire to post a photo with a link to the YouTube video.
Equally Brian Solis mentions in this article:
Facebook has it'due south own SEO game, but like Google does. You need interaction and engagement for more of your posts to be seen by your friends/fans on Facebook.
In my mind, captivating and interesting photos with well written descriptions are the way to practice that. Unless it'south of farthermost importance, I wouldn't waste coin on the Heave/Promote button. Aye, yous can pay for more people to see that postal service, but if the post isn't whatever good, information technology's not going to help your cause.
And considering I mentioned SEO, you might be asking "Should I upload my videos to Facebook instead of YouTube?" My answer is no.
You aren't going to get organic traffic to your video if it's uploaded to Facebook. This goes back to the Facebook vs Google battle. Google has no involvement in showing Facebook videos in its search results. A well titled, tagged, and description on a YouTube video has much ameliorate SEO implications.
Food for thought the adjacent time y'all want to share a YouTube video on Facebook.
Source: https://wanderingaimfully.com/why-posting-youtube-videos-on-facebook-sucks/
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